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Social Media for Artists

with Erika Wiseman
4.9 (51)
Find out exactly what Erika did to grow her social media presence to over 200k followers on Instagram and how you can too!
English English [Auto]
2+
hours
34
lessons
beginner to intermediate
level
Erika Wiseman

Your Instructor

Erika Wiseman (aka Erika the Goober) is a freelance artist specializing in digital illustration. She has a Bachelor’s in Fine Arts from the University of Louisville. Erika has been creating art for over 13 years, during which time she made a name for herself on Instagram. 

 

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2+
hours
34
lessons
beginner to intermediate
level
English English [Auto]

Requirements

  • No prior experience required
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Description

In this day and age, social media is essential for artists to get their work out into the world.

Social media has been vital to Erika’s personal success as a freelance artist from getting freelance jobs, to starting a business, to growing a community. However, it can be so difficult to get your artwork seen and stand out among the sea of other artists out there. It really helps to have a mentor who has already been down that road, and learned through experience what to focus on and what to avoid.

With a lot of research and trial and error, in about 2 years time Erika grew a following of over 200k on Instagram. Now she’s here to share everything she’s learned about growing an art account on social media with you! There’s a lot in store here! Let’s jump in!

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What you’ll learn

  • Find your unique artistic 'voice' to stand out in the crowd
  • Engage with your community and build genuine relationships
  • The best practices to create content that has value
  • Understand analytics and how the algorithm works
  • Do's and Don't's of designing your account and brand
  • All about hashtags, captions, what to post and what not to post
  • Important mindsets that will set you on the right path
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Who is this course for

  • Artists who want to grow their social media following (especially on Instagram)
  • Artists who want to reach a wider audience to find more work
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This course includes

Lesson Plan

with Erika Wiseman
Expand all sections
00

Introduction

02:12

Welcome to this course ‘Social Media for Artists’.

This course is designed for artists at any level and who are looking to get their start on social media. Erika will be focusing specifically on the ins and outs of Instagram but most of this info can be applied to other platforms as well! You ready to begin? 🙂

01

Getting Started with Social Media

28:39

In this lesson, Erika discusses the stages of an artist’s journey and the details of her own experience and personal struggles.

She also goes into the pros and cons of social media, so you know what to expect. You will learn important questions to ask yourself  and what to focus on.

   Lesson summary included

   Worksheet included

1.1
Introduction
01:14
1.2
Why Social Media is Important
10:38
1.3
My Story
14:14
1.4
Focus on What You Can Control
03:26
1.5
Assignment
00:29
02

Finding Your Voice

13:44

Get down to the brass tacks in this lesson, as Erika guides you in developing your account plan, coming up with your name, feed style, picture, bio and more!

Learn how to think like a follower and develop your unique presence and brand, so it attracts the attention of your future followers. 

   Lesson summary included

   Worksheet included

2.1
Introduction
00:27
2.2
Finding Your Voice
03:26
2.3
Brand and Aesthetic
10:31
2.4
Assignment
00:49
03

The Algorithm

26:40

The dreaded Algorithm! Not to fear, Erika breaks down for you in this lesson and explains how the rules of engagement on Instagram. 

Discover trends in numbers, optimum post times & content type and & learn who your audience is through ‘insights and analytics’. Despite how it sounds, it’s not as hard as you may think! 

   Lesson summary included

3.1
Introduction
00:23
3.2
How It Works
07:40
3.3
Engagement
05:14
3.4
Analytics for Continued Growth
14:16
3.5
Assignment
00:22
04

Creating Content

34:19

This lesson is chock-full of detail to create amazing content.

You’ll get insight into things like: what to post and what not to post, hashtag tips, writing captions, how to take good photos of your art and the different types of posts that lead to engagement and account growth.

   Lesson summary included

   Worksheet included

4.1
Introduction
00:24
4.2
What to Post
12:36
4.3
Consistency is Key
06:24
4.4
Hashtags
04:46
4.5
Captions
02:30
4.6
Reposts
05:19
4.7
Types of Posts
03:38
4.8
Assignment
00:34
05

Building a Community

15:34

In this video, find out how the different ways you can effectively engage with your community so people want to interact with you.

Erika gives recommendations to expand your audience via challenges, community events, collaborations and more. There are so many options available to you!

   Lesson summary included

   Worksheet included

5.1
Introduction
00:22
5.2
Build Genuine Relationships
02:17
5.3
Engage with the Community
01:51
5.4
Community Events
09:04
5.5
Momentum
03:04
5.6
Assignment
00:37
06

Social Media and Mental Health

16:43

One of the most important aspects of all: staying sane while growing your social media presence.

Ever wonder how well-known artists manage to keep up with their work and maintain a thriving Instagram account? Learn how to develop a growth mindset and handle negativity and challenges that may arise on the way. You’ve got this!

   Lesson summary included

6.1
Introduction
00:25
6.2
Negativity
01:37
6.3
Mindset Growth vs Fixed
06:49
6.4
Patience
01:25
6.5
Burnout and Breaks
04:30
6.6
Recap
03:20

Student Feedback

51 customer reviews & ratings

4.9

Course rating

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5 star
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4 star
6 %
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Best Suited for
All Levels
The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

(Based on 51 reviews)

Most Liked
Helpful Examples 45
Clarity of Instruction 43
Engaging Teacher 43
Showing 10 reviews of 51 reviews & ratings
C
Cheyanne

2 months ago

Verified Purchase
As someone who just starting out, I felt this was an incredibly helpful class. The instructor is steady-paced, explains reasoning for each lesson, provides helpful homework to reinforce the lessons taught, and provides a great assortment of personal experience & “in the field” knowledge which is pra
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ctical for those attending the class. I was able to complete the entire class within one week, was able to take notes the entire time without having to pause too much (and I’m about a medium speed writer), and was able to use the assignments which were really helpful/engaging. Overall, 10/10 course, would highly recommend to those who are working to create a social media presence. Other information: Erika does mostly focus on Instagram and a base for teaching social media uses, but the lessons could easily apply to other social media.
I recommend it for All levels
MM
Marion Menzl

2 months ago

Verified Purchase
Thanks Erika! A lot of helpful tipps and things I did not know. Especially all the infos on the use of hashtags!
I recommend it for All levels
MA
Millie Artsdottir

2 months ago

Verified Purchase
Very informative, full of lots of useful advice for building an Instagram account!
I recommend it for All levels
RJ
Reginald Jackson

2 months ago

Verified Purchase
Very clear and helpful instructions/explanations of various aspects. Esp. appreciated the discussion of mindset, which would be useful for all audiences, but particularly younger artists with perfectionism issues. (Note: lesson 4.3 glitches and plays Assignment 2.5 for some reason on my machine.)
I recommend it for All levels
Response from 21 Draw

Thank you for your feedback! You are absolutely right about the issue with Lesson 4.3 (now 3.3). We've corrected that now, and the lesson called "Engagement" should play there now! Thank you once again for your review and your feedback!

EH
Emily Holmes

2 months ago

Verified Purchase
Erika is great at explaining the “whys” and “how’s” of Instagram in a very clear and efficient way. It was quick and to the point with a lot of helpful examples. Overall great course, even with a lot of social media knowledge there was a lot to take away.
I recommend it for Beginner
WN
William Neely

3 months ago

Verified Purchase
I enjoyed that the instructor didn’t overcomplicate the subject and how their experiences where used as part of the lesson
I recommend it for Beginner
M
Marina

3 months ago

Verified Purchase
I recommend it for All levels
JS
jason smith

3 months ago

Verified Purchase
I recommend it for All levels
S
Savannah

3 months ago

Verified Purchase
I recommend it for All levels
M
Marie-Louise

4 months ago

Verified Purchase
Great course, and many of the lessons can be used outside Instagram on other social media pages as well.
I recommend it for Intermediate
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About the Instructor

Erika Wiseman
Digital Artist and Illustrator 3 courses

Erika Wiseman (aka Erika the Goober) is a freelance illustrator and character designer who lives in the US. She loves drawing cute, colorful things and experimenting with new drawing techniques.

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