Maria Lia Malandrino es una ilustradora y artista de desarrollo visual italiana que trabaja como freelance en Turín, Italia. Desde 2017, ha estado trabajando para editoriales y marcas como Disney, Oxford University Press, Hachette y otras.
¿Te emociona la idea de dibujar para vivir, que te paguen por hacer lo que realmente amas?
Aunque es definitivamente emocionante, ser un artista independiente implica MUCHO más que dibujar. Todas las responsabilidades que conlleva ser tu propio jefe, como la fijación de precios, la comunicación con el cliente y las rondas de revisión, pueden tener un gran efecto en la obra de arte final, en el tiempo que se emplea e incluso en tus ingresos. Los aspectos prácticos de trabajar con clientes a menudo pueden ser abrumadores para los que están empezando, pero no tiene por qué serlo para ti.
En este curso, descubrirás el flujo de trabajo de una artista profesional independiente, Maria Malandrino, quien ha trabajado en una gran cantidad de proyectos artísticos a lo largo de su carrera. Compartirá contigo cómo estructurar tu flujo de trabajo, tratar con los clientes, crear un estilo artístico para un encargo, redactar un contrato y mucho más. ADEMÁS, te guiará a través de un diseño de personaje completo, de principio a fin, ¡como si fuera un proyecto para un cliente real!
Aprende su proceso de pensamiento, consejos para impulsar la creatividad, las etapas de producción y la estilización de personajes a profundidad. Este curso arroja luz sobre la rutina diaria de un artista freelance, con el objetivo de ayudarte a encontrar tu propio camino como profesional en esta industria.
Welcome to Stylized Characters Part 2! – Stylized Characters for Freelance Projects.
This course sheds light on the daily routine of a freelance artist, with the aim of helping you find your own path as a professional in this industry. In this introductory lesson, Maria gives you an overview of what to expect from this value-packed course.
The way you express a message is almost as important as the message itself. In this lesson, Maria explains the basics of Communication Theory and how it’s essential to understanding your audience and ensuring the message of the artwork is received by them in the way that you intend.
She explains Berlos’s SMCR Model with clear, practical examples and demonstrates an easy method to use the principles in your freelance projects.
Maria takes an example from a past project, showing how she delivered style samples to land a job with a publishing company. She discusses how to nail the style of your artwork to meet the client’s expectations and connect with the target audience.
Don’t know who your target audience is? Maria will show you how to identify them.
Maria explains what a marketing persona is, why it’s useful and how to create one. The decision-making and design process gets a lot easier once you know which audience you are targeting and what their interests are.
She also sets up a mock brief to follow throughout this course, and shows you how you can do the same to prepare for future real-world projects.
How do I set my price?? This question has plagued many freelance artists, and while there is no one overarching answer across the board, there ARE important factors to take into consideration when setting your prices.
Maria discusses this subject in detail, giving tips for maintaining a good working relationship with clients, while at the same time not underselling your work.
Find out what tools freelancers use to streamline their creative process and organize their work to avoid things falling through the cracks or deadlines being missed.
Maria shares the exact software she uses for backups, reference collections, communication with clients and file organization, and recommends strategies she personally uses, which you can implement right away.
Your unique style comes from the combination of many different influences. Discover why professional artists use references and how you can find good images for your project, to narrow your focus and save yourself a lot of time too!
Create Style Finder Chart with Maria in this lesson. A style finder is a useful tool to identify one’s chosen style by comparing all the references found.
It can be shared with the client or your team to help nail down the style of the illustrations at the project’s onset. Learn about strokes, renders, primary & secondary proportions and how to adjust them all.
Now is time for putting pen to paper – at last!
First practical step in the process is creating rough thumbnails from shapes. These are presented to the client for feedback, to know if you are headed in the right direction before spending time adding lots of details.
Maria guides you through the steps of creating these thumbnails using the lasso, scale and resize tools and points out things to keep in mind.
Taking the basic silhouette a step further, Maria adds secondary features and details.
Discover how she quickly creates multiple variations of the character and numbers them carefully, in order to choose the very best one.
Working further on the character by playing around with hairstyles and outfits, Maria puts together features from different options to finalize the character’s look.
Remember that these features should be in line with the worldbuilding and the character’s personality and relatable to your target audience.
Have fun with colors in this lesson! You’ll discover practical steps for creating base layers of color, making it easy to adjust the tones and hues later on if you want to change them.
Maria also discusses colour palette options for the character and the reasoning behind choosing certain colors.
An ‘Art Bible’ is a collection of references, characteristics and features that make up the overall style of your characters and the world they live in.
It helps you/your team reproduce that set style for other characters and objects to maintain consistency and stay on track. Follow along as Maria creates one and talks about the various sections that are important to include.
Now that you have the basic process down for creating a character, Maria will show you how to apply this to designing an entire character lineup in the same artistic style, the first character being a little child.
Watch her process starting with basic shapes and moving on to choosing hairstyles, expressions, color palettes and more.
A slightly tricker task: Creating an animal character in the chosen style. It can be done though!
Maria demonstrates how to choose poses and stay consistent with the main stylistic features she developed, while factoring in the animal’s unique anatomy and personality. She demonstrates all this with a few different animals, hitting ‘two birds with one stone’.
This lesson builds on the previous one of designing animal characters. Maria walks you through her coloring process of two animals: a cat and marten.
She defines their shapes and adds all the details, explaining her thought process as she goes.
Welcome to Stylized Characters Part 2! – Stylized Characters for Freelance Projects.
This course sheds light on the daily routine of a freelance artist, with the aim of helping you find your own path as a professional in this industry. In this introductory lesson, Maria gives you an overview of what to expect from this value-packed course.
The way you express a message is almost as important as the message itself. In this lesson, Maria explains the basics of Communication Theory and how it’s essential to understand your audience and ensure the message of the artwork is received by them in the way that you intend.
She explains Berlos’s SMCR Model with clear, practical examples and demonstrates an easy method to use the principles in your freelance projects.
Next up: drawing elderly characters of both genders! You’ll get practical tips on how to make characters look older, such as the effect of gravity and drawing convincing wrinkles.
Maria demonstrates how to enhance a character’s personality and role by emphasizing certain body parts and using props.
After finalizing the lineart for the two elderly characters, Maria moves on to the coloring and rendering stage of the design, again following the style previously established.
Let your imagination go wild in this lesson: Drawing a fantastical creature of your choice!
In this video you’ll discover tips on how to use real-life animal references to work off of, mix and match animals using the lasso tool and create cool fantasy colour palettes.
In this video, Maria wraps up the main goals of the course and gives hints for further independent studying on the subject. She also gives some advice regarding the submission of a character design project to clients or the creation of a portfolio for personal use.
Clasificación del curso
(Basado en 26 opiniones)
Maria es una ilustradora y artista de historias de Turín, Italia. Es licenciada en Edición de Revistas de la Universidad de las Artes de Londres, ha estudiado Animación Tradicional en la Escuela Internacional de Cómic de Turín y ha asistido a una clase magistral de Storyboarding en la escuela online CGMA.
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